{
  "edition": "2026-10",
  "register_snapshot": "2026-10",
  "frozen_at": "2026-11-01T23:58:54.1+00:00",
  "computed_at": "2026-11-01T23:58:43.991+00:00",
  "index": {
    "ai": {
      "n": 318,
      "regions": [
        {
          "n": 114,
          "slug": "auckland",
          "cited_any_pct": 96.5,
          "recommended_pct": 9.6
        }
      ],
      "national": {
        "n": 318,
        "engines": {
          "gemini": 92.6,
          "openai": 89.3,
          "anthropic": 87.1,
          "perplexity": 85.8
        },
        "cited_any_pct": 97.5,
        "avg_competitors": 4.3,
        "recommended_pct": 16
      },
      "categories": [
        {
          "n": 96,
          "slug": "trades-services",
          "cited_any_pct": 97.9,
          "recommended_pct": 9.4
        }
      ],
      "sample_note": "Businesses that somebody chose to check. Not a random sample.",
      "window_days": 90
    },
    "total": 112617,
    "towns": [
      {
        "n": 418,
        "slug": "sydenham",
        "region": "canterbury",
        "findable_pct": 73
      },
      {
        "n": 378,
        "slug": "ashburton",
        "region": "canterbury",
        "findable_pct": 73
      },
      {
        "n": 157,
        "slug": "hawera",
        "region": "taranaki",
        "findable_pct": 70.7
      },
      {
        "n": 419,
        "slug": "te-aro",
        "region": "wellington",
        "findable_pct": 69.9
      },
      {
        "n": 350,
        "slug": "wellington-central",
        "region": "wellington",
        "findable_pct": 69.4
      },
      {
        "n": 492,
        "slug": "addington",
        "region": "canterbury",
        "findable_pct": 67.7
      },
      {
        "n": 426,
        "slug": "richmond",
        "region": "tasman",
        "findable_pct": 67.6
      },
      {
        "n": 719,
        "slug": "christchurch-central",
        "region": "canterbury",
        "findable_pct": 67.5
      },
      {
        "n": 431,
        "slug": "masterton",
        "region": "wellington",
        "findable_pct": 67.3
      },
      {
        "n": 254,
        "slug": "raglan",
        "region": "waikato",
        "findable_pct": 67.3
      },
      {
        "n": 491,
        "slug": "whanganui",
        "region": "manawatu-whanganui",
        "findable_pct": 67
      },
      {
        "n": 1573,
        "slug": "whangarei",
        "region": "northland",
        "findable_pct": 66.9
      },
      {
        "n": 825,
        "slug": "mount-maunganui",
        "region": "bay-of-plenty",
        "findable_pct": 66.9
      },
      {
        "n": 965,
        "slug": "takapuna",
        "region": "auckland",
        "findable_pct": 66.8
      },
      {
        "n": 742,
        "slug": "invercargill",
        "region": "southland",
        "findable_pct": 66.8
      },
      {
        "n": 785,
        "slug": "cambridge",
        "region": "waikato",
        "findable_pct": 66.8
      },
      {
        "n": 2166,
        "slug": "tauranga",
        "region": "bay-of-plenty",
        "findable_pct": 66.7
      },
      {
        "n": 930,
        "slug": "taupo",
        "region": "waikato",
        "findable_pct": 66.6
      },
      {
        "n": 1142,
        "slug": "newmarket",
        "region": "auckland",
        "findable_pct": 66.2
      },
      {
        "n": 614,
        "slug": "blenheim",
        "region": "marlborough",
        "findable_pct": 66.1
      },
      {
        "n": 194,
        "slug": "helensville",
        "region": "auckland",
        "findable_pct": 66
      },
      {
        "n": 1469,
        "slug": "queenstown",
        "region": "otago",
        "findable_pct": 65.8
      },
      {
        "n": 916,
        "slug": "albany",
        "region": "auckland",
        "findable_pct": 65.6
      },
      {
        "n": 304,
        "slug": "cromwell",
        "region": "otago",
        "findable_pct": 65.5
      },
      {
        "n": 1368,
        "slug": "new-plymouth",
        "region": "taranaki",
        "findable_pct": 65.2
      },
      {
        "n": 209,
        "slug": "te-puke",
        "region": "bay-of-plenty",
        "findable_pct": 65.1
      },
      {
        "n": 921,
        "slug": "hastings",
        "region": "hawkes-bay",
        "findable_pct": 64.8
      },
      {
        "n": 321,
        "slug": "manukau",
        "region": "auckland",
        "findable_pct": 64.5
      },
      {
        "n": 1167,
        "slug": "east-tamaki",
        "region": "auckland",
        "findable_pct": 64.3
      },
      {
        "n": 705,
        "slug": "papamoa",
        "region": "bay-of-plenty",
        "findable_pct": 64.1
      },
      {
        "n": 440,
        "slug": "havelock-north",
        "region": "hawkes-bay",
        "findable_pct": 64.1
      },
      {
        "n": 1562,
        "slug": "nelson-city",
        "region": "nelson",
        "findable_pct": 64
      },
      {
        "n": 772,
        "slug": "ponsonby",
        "region": "auckland",
        "findable_pct": 64
      },
      {
        "n": 883,
        "slug": "grey-lynn",
        "region": "auckland",
        "findable_pct": 63.9
      },
      {
        "n": 567,
        "slug": "rangiora",
        "region": "canterbury",
        "findable_pct": 63.8
      },
      {
        "n": 2123,
        "slug": "wellington-city",
        "region": "wellington",
        "findable_pct": 63.8
      },
      {
        "n": 597,
        "slug": "ellerslie",
        "region": "auckland",
        "findable_pct": 63.8
      },
      {
        "n": 398,
        "slug": "whakatane",
        "region": "bay-of-plenty",
        "findable_pct": 63.8
      },
      {
        "n": 218,
        "slug": "woolston",
        "region": "canterbury",
        "findable_pct": 63.8
      },
      {
        "n": 2673,
        "slug": "christchurch",
        "region": "canterbury",
        "findable_pct": 63.7
      },
      {
        "n": 1323,
        "slug": "napier",
        "region": "hawkes-bay",
        "findable_pct": 63.6
      },
      {
        "n": 249,
        "slug": "burnside",
        "region": "canterbury",
        "findable_pct": 63.5
      },
      {
        "n": 888,
        "slug": "wanaka",
        "region": "otago",
        "findable_pct": 63.5
      },
      {
        "n": 268,
        "slug": "feilding",
        "region": "manawatu-whanganui",
        "findable_pct": 63.4
      },
      {
        "n": 251,
        "slug": "alexandra",
        "region": "otago",
        "findable_pct": 63.3
      },
      {
        "n": 580,
        "slug": "warkworth",
        "region": "auckland",
        "findable_pct": 62.8
      },
      {
        "n": 852,
        "slug": "upper-hutt",
        "region": "wellington",
        "findable_pct": 62.8
      },
      {
        "n": 634,
        "slug": "silverdale",
        "region": "auckland",
        "findable_pct": 62.8
      },
      {
        "n": 1074,
        "slug": "parnell",
        "region": "auckland",
        "findable_pct": 62.8
      },
      {
        "n": 857,
        "slug": "pukekohe",
        "region": "auckland",
        "findable_pct": 62.3
      },
      {
        "n": 4460,
        "slug": "hamilton",
        "region": "waikato",
        "findable_pct": 62
      },
      {
        "n": 519,
        "slug": "riccarton",
        "region": "canterbury",
        "findable_pct": 61.8
      },
      {
        "n": 199,
        "slug": "morrinsville",
        "region": "waikato",
        "findable_pct": 61.8
      },
      {
        "n": 473,
        "slug": "timaru",
        "region": "canterbury",
        "findable_pct": 61.7
      },
      {
        "n": 1872,
        "slug": "dunedin",
        "region": "otago",
        "findable_pct": 61.6
      },
      {
        "n": 515,
        "slug": "kerikeri",
        "region": "northland",
        "findable_pct": 61.6
      },
      {
        "n": 190,
        "slug": "papanui",
        "region": "canterbury",
        "findable_pct": 61.6
      },
      {
        "n": 156,
        "slug": "middleton",
        "region": "canterbury",
        "findable_pct": 61.5
      },
      {
        "n": 487,
        "slug": "rolleston",
        "region": "canterbury",
        "findable_pct": 61.4
      },
      {
        "n": 308,
        "slug": "levin",
        "region": "manawatu-whanganui",
        "findable_pct": 61.4
      },
      {
        "n": 433,
        "slug": "kumeu",
        "region": "auckland",
        "findable_pct": 61.2
      },
      {
        "n": 226,
        "slug": "motueka",
        "region": "tasman",
        "findable_pct": 61.1
      },
      {
        "n": 742,
        "slug": "onehunga",
        "region": "auckland",
        "findable_pct": 60.8
      },
      {
        "n": 561,
        "slug": "gisborne-city",
        "region": "gisborne",
        "findable_pct": 60.8
      },
      {
        "n": 481,
        "slug": "titirangi",
        "region": "auckland",
        "findable_pct": 60.5
      },
      {
        "n": 1340,
        "slug": "palmerston-north",
        "region": "manawatu-whanganui",
        "findable_pct": 60.4
      },
      {
        "n": 255,
        "slug": "wigram",
        "region": "canterbury",
        "findable_pct": 60.4
      },
      {
        "n": 181,
        "slug": "glen-innes",
        "region": "auckland",
        "findable_pct": 60.2
      },
      {
        "n": 261,
        "slug": "whitianga",
        "region": "waikato",
        "findable_pct": 60.2
      },
      {
        "n": 166,
        "slug": "bethlehem",
        "region": "bay-of-plenty",
        "findable_pct": 60.2
      },
      {
        "n": 879,
        "slug": "mt-wellington",
        "region": "auckland",
        "findable_pct": 60.1
      },
      {
        "n": 193,
        "slug": "hornby",
        "region": "canterbury",
        "findable_pct": 60.1
      },
      {
        "n": 368,
        "slug": "te-awamutu",
        "region": "waikato",
        "findable_pct": 60.1
      },
      {
        "n": 462,
        "slug": "waiheke-island",
        "region": "auckland",
        "findable_pct": 60
      },
      {
        "n": 2185,
        "slug": "lower-hutt",
        "region": "wellington",
        "findable_pct": 59.7
      },
      {
        "n": 1227,
        "slug": "rotorua",
        "region": "bay-of-plenty",
        "findable_pct": 59.3
      },
      {
        "n": 484,
        "slug": "orewa",
        "region": "auckland",
        "findable_pct": 59.3
      },
      {
        "n": 209,
        "slug": "matamata",
        "region": "waikato",
        "findable_pct": 59.3
      },
      {
        "n": 193,
        "slug": "oamaru",
        "region": "otago",
        "findable_pct": 59.1
      },
      {
        "n": 258,
        "slug": "johnsonville",
        "region": "wellington",
        "findable_pct": 58.9
      },
      {
        "n": 932,
        "slug": "henderson",
        "region": "auckland",
        "findable_pct": 58.8
      },
      {
        "n": 773,
        "slug": "paraparaumu",
        "region": "wellington",
        "findable_pct": 58.6
      },
      {
        "n": 217,
        "slug": "otaki",
        "region": "wellington",
        "findable_pct": 58.5
      },
      {
        "n": 977,
        "slug": "porirua",
        "region": "wellington",
        "findable_pct": 58.5
      },
      {
        "n": 23889,
        "slug": "auckland-city",
        "region": "auckland",
        "findable_pct": 58.2
      },
      {
        "n": 170,
        "slug": "carterton",
        "region": "wellington",
        "findable_pct": 58.2
      },
      {
        "n": 152,
        "slug": "sockburn",
        "region": "canterbury",
        "findable_pct": 57.9
      },
      {
        "n": 404,
        "slug": "birkenhead",
        "region": "auckland",
        "findable_pct": 57.9
      },
      {
        "n": 211,
        "slug": "waiuku",
        "region": "auckland",
        "findable_pct": 57.8
      },
      {
        "n": 412,
        "slug": "massey",
        "region": "auckland",
        "findable_pct": 57.8
      },
      {
        "n": 173,
        "slug": "merivale",
        "region": "canterbury",
        "findable_pct": 57.8
      },
      {
        "n": 1032,
        "slug": "mt-eden",
        "region": "auckland",
        "findable_pct": 57.6
      },
      {
        "n": 158,
        "slug": "ilam",
        "region": "canterbury",
        "findable_pct": 57.6
      },
      {
        "n": 583,
        "slug": "te-atatu",
        "region": "auckland",
        "findable_pct": 57.5
      },
      {
        "n": 839,
        "slug": "epsom",
        "region": "auckland",
        "findable_pct": 57.4
      },
      {
        "n": 1012,
        "slug": "papakura",
        "region": "auckland",
        "findable_pct": 57.4
      },
      {
        "n": 300,
        "slug": "waikanae",
        "region": "wellington",
        "findable_pct": 57.3
      },
      {
        "n": 262,
        "slug": "devonport",
        "region": "auckland",
        "findable_pct": 57.3
      },
      {
        "n": 187,
        "slug": "tawa",
        "region": "wellington",
        "findable_pct": 57.2
      },
      {
        "n": 366,
        "slug": "otahuhu",
        "region": "auckland",
        "findable_pct": 56.8
      },
      {
        "n": 637,
        "slug": "avondale",
        "region": "auckland",
        "findable_pct": 56.7
      },
      {
        "n": 552,
        "slug": "new-lynn",
        "region": "auckland",
        "findable_pct": 56.7
      },
      {
        "n": 604,
        "slug": "papatoetoe",
        "region": "auckland",
        "findable_pct": 56.6
      },
      {
        "n": 196,
        "slug": "panmure",
        "region": "auckland",
        "findable_pct": 56.6
      },
      {
        "n": 216,
        "slug": "miramar",
        "region": "wellington",
        "findable_pct": 56.5
      },
      {
        "n": 211,
        "slug": "lincoln",
        "region": "canterbury",
        "findable_pct": 56.4
      },
      {
        "n": 195,
        "slug": "khandallah",
        "region": "wellington",
        "findable_pct": 56.4
      },
      {
        "n": 327,
        "slug": "manurewa",
        "region": "auckland",
        "findable_pct": 56.3
      },
      {
        "n": 203,
        "slug": "mosgiel",
        "region": "otago",
        "findable_pct": 55.7
      },
      {
        "n": 843,
        "slug": "whangaparaoa",
        "region": "auckland",
        "findable_pct": 55.6
      },
      {
        "n": 188,
        "slug": "pyes-pa",
        "region": "bay-of-plenty",
        "findable_pct": 55.3
      },
      {
        "n": 361,
        "slug": "howick",
        "region": "auckland",
        "findable_pct": 55.1
      },
      {
        "n": 195,
        "slug": "st-albans",
        "region": "canterbury",
        "findable_pct": 54.9
      },
      {
        "n": 200,
        "slug": "thames",
        "region": "waikato",
        "findable_pct": 54.5
      },
      {
        "n": 496,
        "slug": "mt-albert",
        "region": "auckland",
        "findable_pct": 54.2
      },
      {
        "n": 155,
        "slug": "avonhead",
        "region": "canterbury",
        "findable_pct": 54.2
      },
      {
        "n": 275,
        "slug": "kaiapoi",
        "region": "canterbury",
        "findable_pct": 53.5
      },
      {
        "n": 1047,
        "slug": "remuera",
        "region": "auckland",
        "findable_pct": 52.4
      },
      {
        "n": 381,
        "slug": "glenfield",
        "region": "auckland",
        "findable_pct": 52.2
      },
      {
        "n": 219,
        "slug": "pakuranga",
        "region": "auckland",
        "findable_pct": 52.1
      },
      {
        "n": 240,
        "slug": "karori",
        "region": "wellington",
        "findable_pct": 52.1
      },
      {
        "n": 587,
        "slug": "mangere",
        "region": "auckland",
        "findable_pct": 51.8
      },
      {
        "n": 338,
        "slug": "halswell",
        "region": "canterbury",
        "findable_pct": 51.2
      },
      {
        "n": 391,
        "slug": "browns-bay",
        "region": "auckland",
        "findable_pct": 50.9
      },
      {
        "n": 551,
        "slug": "mt-roskill",
        "region": "auckland",
        "findable_pct": 49.2
      },
      {
        "n": 195,
        "slug": "botany",
        "region": "auckland",
        "findable_pct": 49.2
      }
    ],
    "regions": [
      {
        "n": 978,
        "slug": "southland",
        "logo_pct": 84.4,
        "about_pct": 59.3,
        "phone_pct": 74.1,
        "claimed_pct": 0,
        "socials_pct": 49.2,
        "findable_pct": 67.4,
        "unreachable_pct": 15.6
      },
      {
        "n": 719,
        "slug": "tasman",
        "logo_pct": 82.1,
        "about_pct": 60.2,
        "phone_pct": 68.4,
        "claimed_pct": 0,
        "socials_pct": 46.5,
        "findable_pct": 65.8,
        "unreachable_pct": 17.9
      },
      {
        "n": 2540,
        "slug": "northland",
        "logo_pct": 79,
        "about_pct": 59.2,
        "phone_pct": 69.2,
        "claimed_pct": 0.3,
        "socials_pct": 44.9,
        "findable_pct": 64.8,
        "unreachable_pct": 21
      },
      {
        "n": 1815,
        "slug": "taranaki",
        "logo_pct": 78.2,
        "about_pct": 58.5,
        "phone_pct": 67.2,
        "claimed_pct": 0.2,
        "socials_pct": 47.5,
        "findable_pct": 64.5,
        "unreachable_pct": 21.8
      },
      {
        "n": 704,
        "slug": "marlborough",
        "logo_pct": 81.4,
        "about_pct": 59.5,
        "phone_pct": 69,
        "claimed_pct": 0.1,
        "socials_pct": 46,
        "findable_pct": 64.3,
        "unreachable_pct": 18.5
      },
      {
        "n": 1563,
        "slug": "nelson",
        "logo_pct": 80.6,
        "about_pct": 58,
        "phone_pct": 70.4,
        "claimed_pct": 0.1,
        "socials_pct": 46.8,
        "findable_pct": 64,
        "unreachable_pct": 19.3
      },
      {
        "n": 2841,
        "slug": "hawkes-bay",
        "logo_pct": 78.1,
        "about_pct": 58,
        "phone_pct": 67.8,
        "claimed_pct": 0.2,
        "socials_pct": 46.7,
        "findable_pct": 63.6,
        "unreachable_pct": 21.9
      },
      {
        "n": 7002,
        "slug": "bay-of-plenty",
        "logo_pct": 79.2,
        "about_pct": 59.1,
        "phone_pct": 68.3,
        "claimed_pct": 0.2,
        "socials_pct": 44.9,
        "findable_pct": 63.5,
        "unreachable_pct": 20.8
      },
      {
        "n": 5280,
        "slug": "otago",
        "logo_pct": 79,
        "about_pct": 58.9,
        "phone_pct": 67,
        "claimed_pct": 0.2,
        "socials_pct": 46.1,
        "findable_pct": 63,
        "unreachable_pct": 21
      },
      {
        "n": 8987,
        "slug": "waikato",
        "logo_pct": 78.3,
        "about_pct": 57.5,
        "phone_pct": 66.8,
        "claimed_pct": 0.1,
        "socials_pct": 45,
        "findable_pct": 62.3,
        "unreachable_pct": 21.7
      },
      {
        "n": 2716,
        "slug": "manawatu-whanganui",
        "logo_pct": 79.2,
        "about_pct": 55.6,
        "phone_pct": 68.3,
        "claimed_pct": 0.2,
        "socials_pct": 43.6,
        "findable_pct": 61.9,
        "unreachable_pct": 20.8
      },
      {
        "n": 13048,
        "slug": "canterbury",
        "logo_pct": 79.5,
        "about_pct": 56.8,
        "phone_pct": 67.8,
        "claimed_pct": 0.2,
        "socials_pct": 45.7,
        "findable_pct": 61.8,
        "unreachable_pct": 20.5
      },
      {
        "n": 562,
        "slug": "gisborne",
        "logo_pct": 79,
        "about_pct": 53.4,
        "phone_pct": 66.9,
        "claimed_pct": 0,
        "socials_pct": 45.4,
        "findable_pct": 60.7,
        "unreachable_pct": 21
      },
      {
        "n": 12319,
        "slug": "wellington",
        "logo_pct": 79.3,
        "about_pct": 55.9,
        "phone_pct": 65.4,
        "claimed_pct": 0.2,
        "socials_pct": 44.1,
        "findable_pct": 60.2,
        "unreachable_pct": 20.7
      },
      {
        "n": 51297,
        "slug": "auckland",
        "logo_pct": 78.1,
        "about_pct": 54.5,
        "phone_pct": 65.2,
        "claimed_pct": 0.1,
        "socials_pct": 42.7,
        "findable_pct": 58.9,
        "unreachable_pct": 21.9
      },
      {
        "n": 246,
        "slug": "west-coast",
        "logo_pct": 78,
        "about_pct": 47.6,
        "phone_pct": 68.7,
        "claimed_pct": 0,
        "socials_pct": 43.5,
        "findable_pct": 57.3,
        "unreachable_pct": 22
      }
    ],
    "took_ms": 9442,
    "register": {
      "total": 774625,
      "snapshot": "2026-10",
      "with_logo": 84667,
      "with_town": 713799,
      "with_phone": 129969,
      "with_website": 120718,
      "with_category": 462089,
      "phone_and_website": 75470,
      "phone_website_category": 65186
    },
    "reachable": 88635,
    "categories": [
      {
        "n": 387,
        "slug": "veterinary",
        "logo_pct": 83.7,
        "about_pct": 62.3,
        "phone_pct": 77,
        "claimed_pct": 0.3,
        "socials_pct": 56.6,
        "findable_pct": 70.3,
        "unreachable_pct": 16.3
      },
      {
        "n": 1609,
        "slug": "accommodation",
        "logo_pct": 83.7,
        "about_pct": 62.2,
        "phone_pct": 75.6,
        "claimed_pct": 0.2,
        "socials_pct": 47.1,
        "findable_pct": 69,
        "unreachable_pct": 16.3
      },
      {
        "n": 8064,
        "slug": "health-beauty",
        "logo_pct": 81.7,
        "about_pct": 59,
        "phone_pct": 72.8,
        "claimed_pct": 0.2,
        "socials_pct": 51,
        "findable_pct": 67.6,
        "unreachable_pct": 18.3
      },
      {
        "n": 1969,
        "slug": "education-training",
        "logo_pct": 81,
        "about_pct": 57.4,
        "phone_pct": 70,
        "claimed_pct": 0.1,
        "socials_pct": 49.2,
        "findable_pct": 64.4,
        "unreachable_pct": 19
      },
      {
        "n": 27683,
        "slug": "trades-services",
        "logo_pct": 80.7,
        "about_pct": 58.7,
        "phone_pct": 73.3,
        "claimed_pct": 0.1,
        "socials_pct": 41.9,
        "findable_pct": 64.3,
        "unreachable_pct": 19.3
      },
      {
        "n": 3846,
        "slug": "automotive",
        "logo_pct": 80.4,
        "about_pct": 56.5,
        "phone_pct": 73.6,
        "claimed_pct": 0.4,
        "socials_pct": 45.4,
        "findable_pct": 63.9,
        "unreachable_pct": 19.6
      },
      {
        "n": 1820,
        "slug": "food-producers",
        "logo_pct": 80.4,
        "about_pct": 55.4,
        "phone_pct": 67,
        "claimed_pct": 0.2,
        "socials_pct": 52.7,
        "findable_pct": 63.2,
        "unreachable_pct": 19.6
      },
      {
        "n": 5514,
        "slug": "makers-studios",
        "logo_pct": 78.3,
        "about_pct": 56.3,
        "phone_pct": 63.8,
        "claimed_pct": 0.1,
        "socials_pct": 47.2,
        "findable_pct": 61.6,
        "unreachable_pct": 21.6
      },
      {
        "n": 4016,
        "slug": "cafes-eating",
        "logo_pct": 77.3,
        "about_pct": 50,
        "phone_pct": 65.9,
        "claimed_pct": 0.2,
        "socials_pct": 51.7,
        "findable_pct": 61.4,
        "unreachable_pct": 22.6
      },
      {
        "n": 3176,
        "slug": "activities-tourism",
        "logo_pct": 77.6,
        "about_pct": 52.1,
        "phone_pct": 63.4,
        "claimed_pct": 0.2,
        "socials_pct": 51.1,
        "findable_pct": 60,
        "unreachable_pct": 22.4
      },
      {
        "n": 10288,
        "slug": "retail-shops",
        "logo_pct": 73.6,
        "about_pct": 56.3,
        "phone_pct": 57.3,
        "claimed_pct": 0.1,
        "socials_pct": 49.3,
        "findable_pct": 59.3,
        "unreachable_pct": 26.4
      },
      {
        "n": 19038,
        "slug": "professional-services",
        "logo_pct": 79.3,
        "about_pct": 55.7,
        "phone_pct": 66.9,
        "claimed_pct": 0.1,
        "socials_pct": 40.1,
        "findable_pct": 59.1,
        "unreachable_pct": 20.7
      },
      {
        "n": 16436,
        "slug": "other",
        "logo_pct": 76.8,
        "about_pct": 54.1,
        "phone_pct": 62,
        "claimed_pct": 0,
        "socials_pct": 43.1,
        "findable_pct": 57.7,
        "unreachable_pct": 23.2
      },
      {
        "n": 8771,
        "slug": "web-seo-marketing",
        "logo_pct": 76.3,
        "about_pct": 52,
        "phone_pct": 53,
        "claimed_pct": 0.2,
        "socials_pct": 36.5,
        "findable_pct": 49.3,
        "unreachable_pct": 23.7
      }
    ],
    "definition": "Among NZ businesses whose own website List-It has read, a business counts as findable when that website exposed at least 3 of 4 facts an AI assistant needs: a description of what it does, a valid phone number, a logo, and a social profile. Every fact is read from the business’s own website. Nothing List-It has added to a page counts towards its score.",
    "claimed_pct": 0.1,
    "computed_at": "2026-11-01T23:58:43.991Z",
    "unreachable": 23982,
    "findable_pct": 60.8,
    "with_website": 112617,
    "findable_of_reachable_pct": 77.2
  },
  "ai": {
    "n": 318,
    "regions": [
      {
        "n": 114,
        "slug": "auckland",
        "cited_any_pct": 96.5,
        "recommended_pct": 9.6
      }
    ],
    "national": {
      "n": 318,
      "engines": {
        "gemini": 92.6,
        "openai": 89.3,
        "anthropic": 87.1,
        "perplexity": 85.8
      },
      "cited_any_pct": 97.5,
      "avg_competitors": 4.3,
      "recommended_pct": 16
    },
    "categories": [
      {
        "n": 96,
        "slug": "trades-services",
        "cited_any_pct": 97.9,
        "recommended_pct": 9.4
      }
    ],
    "sample_note": "Businesses that somebody chose to check. Not a random sample.",
    "window_days": 90
  },
  "summary": {
    "delta": {
      "findable_pct": 0,
      "websites_read": 44,
      "unreachable_pct": 0.4
    },
    "register": {
      "total": 774625,
      "with_website": 120718,
      "with_website_pct": 15.6
    },
    "top_trade": {
      "slug": "veterinary",
      "findable_pct": 70.3
    },
    "provenance": {
      "notes": "The September 2026 bulk release did not state a file generation date inside the archive, so that field is null rather than guessed.",
      "frozen_at": "2026-11-01T23:58:54.100Z",
      "pass_mark": "At least 3 of the 4 facts.",
      "definition": "Among NZ businesses whose own website List-It has read, a business counts as findable when that website exposed at least 3 of 4 facts an AI assistant needs: a description of what it does, a valid phone number, a logo, and a social profile. Every fact is read from the business’s own website. Nothing List-It has added to a page counts towards its score.",
      "computed_at": "2026-11-01T23:58:43.991Z",
      "min_samples": {
        "town": 150,
        "trade": 200,
        "region": 100,
        "engine_bucket": 50
      },
      "reads_window": {
        "last": "2026-11-01T23:58:43.991Z",
        "first": "2026-09-05T02:42:15.103518+00:00"
      },
      "deployment_id": "dpl_9kwdbGzGJQmJVsa2CY3queePXPyL",
      "websites_read": 112617,
      "method_changes": [
        {
          "date": "2026-09-13",
          "change": "Services dropped from the test. It was read from a field List-It writes during enrichment, which only ever ran for claimed listings, so it was structurally false for the ~97k unclaimed businesses in the index and read 0% in every region. The index had always been a 3-of-4 measurement; the code now says so."
        },
        {
          "date": "2026-09-15",
          "change": "The web and SEO category headline was withdrawn. The bucket was too loose to carry a headline, and the true figure for named marketers was 76.2%."
        }
      ],
      "source_audit_id": "eb393a15-3dc4-44e0-b86b-5ad6e1708b1d",
      "register_release": "Companies Office Bulk Data October 2026",
      "register_entities": 774625,
      "websites_registered": 120718,
      "register_file_generated": null
    },
    "top_region": {
      "slug": "southland",
      "findable_pct": 67.4
    },
    "unreachable": 23982,
    "bottom_trade": {
      "slug": "web-seo-marketing",
      "findable_pct": 49.3
    },
    "findable_pct": 60.8,
    "bottom_region": {
      "slug": "west-coast",
      "findable_pct": 57.3
    },
    "websites_read": 112617,
    "unreachable_pct": 21.3,
    "previous_edition": "2026-09",
    "findable_of_reachable_pct": 77.2
  },
  "published": true,
  "notes": null
}