Dead business websites in Bay of Plenty (2026)

A dated snapshot. Live numbers for every region recompute daily on the NZ AI-Findability Index. This page records what we found on the date above.

Of the 7,041 Bay of Plenty business websites we have checked, 1,465 do not load at all. That is 20.8%, below the national 21.4%, and it ranks the Bay of Plenty 10th of 16 regions for dead sites.

This is the Bay of Plenty cut of our national study, which found that 21.4% of New Zealand business websites do not resolve.

Bay of Plenty at a glance

Measure	Bay of Plenty	New Zealand
Business websites checked	7,041	113,181
Did not load at all	20.8%	21.4%
Findable (3 of 4 facts)	63.3%	60.4%
Has a readable phone number	68.1%	66.2%
Describes what it does	59%	55.8%
Has a logo	79%	78.4%
Links a social profile	44.7%	43.9%

Bay of Plenty ranks 6 of 16 New Zealand regions for findability and 10 of 16 for dead sites, where 1 is the most dead.

What the Bay of Plenty is missing most

The Bay of Plenty tracks the national picture closely, with no signal more than two points off the country as a whole. In absolute terms the thinnest signal is a link to a social profile, which only 44.7% of sites here carry. None of this is hard to fix. These are facts the business already knows and has simply never put on the page in a form a machine can read.

Trades in the Bay of Plenty

Only trades with at least 60 measured websites in Bay of Plenty are shown.

Trade	Sites	Findable
accommodation	113	73.5%
trades and services	1,819	67.6%
health and beauty	500	67.2%
web, SEO and marketing firms	415	52.5%
professional services	1,044	60%
retail	666	61%

In the Bay of Plenty, accommodation lead on 73.5% and web, SEO and marketing firms trail on 52.5%.

Towns in the Bay of Plenty

Towns with at least 150 measured businesses, most findable first.

Town	Businesses	Findable
Tauranga	2,173	66.7%
Mount Maunganui	830	66.6%
Te Puke	209	64.1%
Papamoa	709	63.6%
Whakatane	401	63.3%
Bethlehem	168	60.7%
Rotorua	1,234	59.6%
Pyes Pa	188	55.9%

Tauranga leads Bay of Plenty on 66.7%; Pyes Pa sits at 55.9%.

Check a Bay of Plenty business

Any business here can see its own result in about ten seconds, free, no signup, at list-it.nz. You get the four facts, what the AI engines currently say about it, and which businesses they name instead.

Method

Every business on the New Zealand companies register is in our database, from the September 2026 NZBN snapshot. Where the register records a website we fetch it and look for four facts in the page itself: a description, a dialable phone number, a logo and a link to a social profile. Three of four is the pass mark. We count nothing List-It has added or generated. A site that does not resolve scores zero and counts as not findable.

Using these figures? Cite "List-It NZ AI-Findability Index, list-it.nz/findability" with your access date. Want a cut we have not published, a single town or a specific trade in Bay of Plenty? Email info@list-it.nz and we will run it.