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Bay Web Cosister brand of List-It

Get your business AI-ready.

Old website? You don’t need a $5k rebuild. A real Kiwi developer goes through the site you already have by hand until it is green on Google’s Core Web Vitals and green on your List-It website score, then hands you the before-and-after so you can see every number move. That is the promise, and it is a promise we can make here because we are the ones doing the work. A flat fee, not a monthly agency retainer, and a full year of List-It Max included to keep watch afterwards. We fix the lot.

Get AI-Ready $999 +GST

Green vitals or we keep working·hand-coded, not automated·done in days·one-off $999 +GST·full year of List-It Max included

Real result · PowerServpowerserv.nz
0
Performance
0
Accessibility
0
Best Practices
0
SEO
Agentic browsingCan AI agents read your site?2/3
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We’re in that age now

Google clicks are drying up.
Your customers ask AI now.

People used to scroll a page of blue links. Now they ask ChatGPT, Claude and Google’s AI for a straight answer, and act on the name it gives back. We make sure your site is one the AI trusts, so you are the name it gives.

What “AI-readable” actually means

An engine works you out in about a second.
Most sites make that impossible.

Long before anyone sees a blue link, an AI has already decided what you do, who you serve, and whether you are worth naming. It works that out from your site alone, cold, with no benefit of the doubt. Three things decide whether it can. Get them right and you get selected, quoted and trusted. Get them wrong and the work you do is invisible, however good it is.

Structure it can follow
One page, one job, in an order that makes sense to something reading it cold. Most small business sites in New Zealand bury the actual service three paragraphs under the story.
Content that names real things
Machines match on things, not adjectives. The services, the towns you cover, the brands you are certified for, the standards you work to. “Quality workmanship, competitive prices” tells an engine nothing it can repeat.
Facts it can lift without guessing
Your name, address, hours, services and reviews written as structured data, so they arrive as facts rather than a sentence an engine has to parse and hope it got right.

None of that happens by accident, and none of it is a plugin you switch on. It is how the site is put together, which is why we go through yours by hand instead of pointing a tool at it.

Everything we fix

Done properly. The whole site sorted.

No cherry-picking, no plugin-and-pray. We work through every page by hand and hand it back measurably faster, cleaner, and machine-readable.

Images converted to WebP
Every image re-encoded and right-sized. Smaller files, identical quality.
Core Web Vitals into the green
LCP, CLS and INP brought into Google’s pass range across the site. This one is a guarantee, not a target: if a page we touched is not green when we hand it back, we keep working on it at no extra cost.
guaranteed
Speed index dramatically improved
Render-blocking removed, assets deferred and cached. Pages feel instant.
Full accessibility pass
Contrast, labels, alt text and keyboard nav, checked against WCAG.
On-page SEO tightened
Titles, meta, headings and internal links cleaned up page by page.
AI & schema markup
LocalBusiness, FAQ and more, added to every relevant page so AI can read you.
the AI bit
Your List-It website score, green
The 40 website points on your List-It AI-Ready score all turned green, not just the easy ones. Same guarantee: we keep working until they are.
guaranteed
Your List-It listing, sorted
Claimed, verified and schema’d on NZ’s AI-native directory, finished to top standard.
included
A full year of List-It Max
$149 of it, included. Once we have you green, Max is what keeps watch: monthly re-checks, your listing updated by us when the engines change what they read, and the new code sent to you.
included
Siri & Apple Maps guidance
Our step-by-step NZ guide to claiming your free Apple Business Connect listing, so Siri and Apple Maps can recommend you too. You claim it (it’s a 15 minute job), we show you exactly how.
guide
Full QA + rollback safety
Every change tested before handover. Nothing ships that we haven’t checked.
The proof

We don’t tell you it’s faster.
We show you.

Performance score
was 750
Accessibility
was 830
Agentic browsing
was 2/33/3
BeforePageSpeed Insights · powerserv.nz
PowerServ before: Performance 75, Accessibility 83, Best Practices 96, SEO 100, Agentic Browsing 2/3
AfterPageSpeed Insights · powerserv.nz
PowerServ after: Performance 90, Accessibility 93, Best Practices 96, SEO 100, Agentic Browsing 3/3

Real numbers from a real Kiwi site. Yours is next.

Who does the work

Not an agency queue. Just Dane.

Dane, founder of Bay Web Co and List-It
Dane
Founder, Bay Web Co & List-It
Qualified web developer · Vision College 2017Building & ranking sites since 2007

I’ve been building and ranking businesses online since 2007, and I qualified as a web developer out of Vision College in 2017.

In all that time I’ve never seen a shift like this one. Search isn’t a list of blue links anymore. People ask AI a question and trust the answer it gives, and right now most New Zealand websites are completely invisible to it. No schema, slow as anything, nothing for a machine to actually read and trust.

That’s exactly why I built List-It, New Zealand’s first AI-schema business directory, and why I started doing this hands-on optimisation work through Bay Web Co. The two go together: get your own site readable, then get you listed where AI already looks.

So I go through your whole website myself. I make it fast, I make it accessible, and I make it readable by the tools your customers are now asking. Then I show you the before and after, in black and white. No jargon, no agency runaround. Just your business, finally found.

DaneBay Web Co · Tauranga, Aotearoa
How it works

Three steps. You barely lift a finger.

1

We get the keys

You grant access and we take a full backup first. Then we go through every page of your WordPress site and map exactly what needs doing.

2

We do the work

A dedicated couple of days, hands on: speed, images, Core Web Vitals, accessibility and SEO, then AI and LocalBusiness schema across every relevant page.

3

We QA and hand it back

Every change tested, before-and-after report sent through, and your site handed back AI-ready. Done in days.

Not on WordPress? We’ll send a quick quote for your setup.

Questions

The honest answers.

Generative Engine Optimisation is making your business easy for an AI to interpret, trust and quote when it writes an answer. It is the build-side companion to AEO, Answer Engine Optimisation, which is about being the answer rather than a blue link. In practice GEO is not a marketing exercise: it is clarity, structure and credibility in the site itself, so AI summaries, chat assistants and embedded recommendations all describe your business the same accurate way. That consistency is what turns a mention into a recommendation.
Up to 10 of your key pages: your home page and every service and area page that actually wins you customers. We agree the list with you before we start. Got more than 10? We’ll quote the extras up front, no surprises. Both desktop and mobile are optimised and scored separately.
Two things, and we guarantee both on every page we touch: Google’s Core Web Vitals in the green (LCP, CLS, INP) and the website half of your List-It AI-Ready score green. If a page is not there when we hand it back, we keep working on it and you pay nothing more. We also target 90+ on Lighthouse for Performance, Accessibility, Best Practices and SEO. The honest exception: where a third-party script you rely on (a booking widget, live chat, call tracking) caps a score, we tell you before we start and get you as close as the platform allows, and we will not pretend that number is ours to fix. We never hide a number. You see every score, before and after.
Colour contrast, image alt text, heading order, form labels and keyboard navigation, all checked against WCAG. The same things a screen-reader user and Google’s accessibility audit both care about.
The right type for each page: LocalBusiness, Service, FAQ and Breadcrumb as standard, plus Product or Review where they fit. Every page gets validated on Google’s Rich Results test and validator.schema.org, and we send you the passing results. This is the part that makes AI able to read and cite you.
Agentic browsing (Google’s newer name for agent accessibility) is the latest signal in PageSpeed Insights: can an AI agent, whether ChatGPT, Gemini or an autonomous assistant, actually read, understand and act on your page? Most sites score poorly or not at all. We get you to a full 3 out of 3: clean semantic HTML, a proper llms.txt that hands agents a readable map of your site, and structured data they can trust. It’s the difference between AI finding you and AI recommending you.
Every page we work on. Each one gets the right structured data for what it is: your home and contact pages get LocalBusiness (name, address, phone, hours, areas served), service pages get Service, your FAQs get FAQPage, and we wire Breadcrumb and your social profiles (sameAs) across the site. One page of schema does almost nothing; a whole site of consistent, valid schema is what makes AI confident enough to name you.
We make sure your core business info, meaning name, address, phone, opening hours, the areas you serve and what you actually do, is consistent across your website, your schema and your register-verified List-It listing, and lines up with your Google profile. AI engines cross-check these sources against each other; when they agree, the machine treats your facts as trusted rather than guessed, and that’s the point it starts recommending you by name.
No. We test every form, button, call link and booking integration before we hand back. Anything that converts a visitor into a customer gets re-checked after our changes. That’s non-negotiable.
We update WordPress core and your plugins to current, secure versions and add lightweight caching and image optimisation. We don’t swap your theme or redesign your site. It looks like yours, just faster and machine-readable. Full backup first, rollback any time.
A before-and-after report for every page: Lighthouse and PageSpeed scores, the schema validation links, and a plain-English list of exactly what changed. Real numbers and live URLs, not just screenshots.
A couple of focused days. We take a full backup before we touch anything, QA every change, and keep rollback available. Your site is never left worse than we found it, and you get a handover checklist of what changed and what to keep the same.
The $999 package is built for WordPress (sorry, no Wix or Squarespace). On WordPress it’s a perfect fit. On another platform, send us your site and we’ll come back with a quick fixed quote.
Yes. One-off $999 +GST for the lot on a WordPress site (up to 10 pages): speed, accessibility, SEO, schema on every page, and your List-It listing claimed and sorted. No subscriptions, no surprises.
Let’s get you found

Get AI-ready before your
competitors do.

A couple of dedicated days, and your site is finally fast, accessible and readable by the AI your customers are already asking.

Get AI-Ready $999 +GSTNot sure yet? Run the free AI check first →
Bay Web Co · sister brand of List-It · Aotearoa© 2026 Bay Web Co