NZBN Data & Your Listing
This is the page for business owners who find their business on List-It and want to understand why, and what they can do about it. It's the highest-trust, highest-risk page — keep it clear and friendly.
Last updated: [effective date]. Contact: info@list-it.nz.
Why is my business on List-It?
List-It builds a directory of New Zealand businesses using information from the public New Zealand Business Number (NZBN) register, operated by the Ministry of Business, Innovation and Employment (MBIE). This register is publicly available, and we use it under an access agreement with MBIE. We create a basic profile page so people (and AI search engines) can find your business — you don't have to do anything, and there's no charge.
What information do you show?
By default, a basic listing shows publicly available details such as your business/trading name, NZBN, business type, general category, and town or region — we deliberately do not publish a full street address unless a verified owner chooses to. We attribute the NZBN register as our source, as required by our agreement with MBIE.
How do I take control of my listing? (it's free)
Claim it. Verify you're authorised (by email, phone, or website) and you can edit your details, add a logo and photos, set what's public, post specials/events, and improve how AI engines describe you — all on the free plan, with optional paid upgrades.
I want to correct something
Claim your listing to edit it directly, or email info@list-it.nz and we'll fix it.
I don't want to be listed — opt out / removal
You can ask us to reduce your listing to minimal information or remove it entirely. Email info@list-it.nz from a contact associated with the business, or use the "Remove this listing" link on your page. We'll action verified requests promptly. (Note: the underlying NZBN register is controlled by MBIE, not us — removing your List-It page doesn't change the public register; for that, contact MBIE/NZBN directly.)
Privacy
If you're a sole trader, some of this information may be personal information. Your rights under the Privacy Act 2020 — including access, correction, and (in our control) removal — are set out in our Privacy Policy (/legal/privacy). Our Privacy Officer is contactable at info@list-it.nz.
Attribution & source
Business-register information on List-It is sourced from the NZBN register (MBIE). List-It adds its own categorisation, formatting, imagery, and AI-readable structure; we present value-added profiles, not a raw copy of the register.