Getting found by AI, explained in plain English
How ChatGPT, Claude, Gemini and Perplexity decide who to recommend, and what a Kiwi business can do about it. Written by the team behind List-It.
Does Meta Matter for NZ Local Businesses in 2026?
A practical 2026 guide to Facebook and Instagram for New Zealand local businesses, including proper setup, the fields that matter, and what List-It actually checks.
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Bing Places for NZ Businesses (2026)
A practical 2026 guide to setting up and optimising a Bing Places for Business listing in New Zealand, including the Google import shortcut and Copilot visibility.
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The NZ business website gap by region (2026): where Kiwi businesses are least online
We broke down New Zealand's business website gap by region using the full NZBN register. The West Coast has the fewest businesses online (90% with no website on record); Wellington the most (81%). Full regional table inside.
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Google Business Profile Setup for NZ Businesses (2026)
A practical 2026 guide to setting up and optimising your Google Business Profile in New Zealand, from verification to reviews to AI visibility.
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How a Raglan electrician became the business AI recommends
The Morrie's Electrical story, from near-invisible to first on Google and named by ChatGPT, Claude, Gemini and Perplexity, and the new List-It Max dashboard that turns the same playbook into switches anyone can flip.
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Google is now grading your website on AI readiness. Here is what that means for NZ businesses
In 2026 Google added an Agentic Browsing audit to Lighthouse, its own website grading tool, right next to Performance and SEO. Websites are now scored on how well AI agents can read and use them. Here is the plain-English version, and what to do about it.
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Is AI recommending your NZ trade business? 4 things that actually make a difference
ChatGPT, Gemini and Perplexity are naming tradies when Kiwis search for local help. Most NZ tradespeople are invisible to them. Here is what changes that, and one free thing to do today.
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New Zealand business statistics 2026: 753,070 businesses by region and industry
How many businesses are there in New Zealand, where are they, and what do they do? We mapped all 753,070 entities on the NZ Business Number register by region and industry. The standout finding: just 16% have a website on record.
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How to get more Google reviews for your NZ business (the right way in 2026)
A plain-English guide for New Zealand business owners on earning genuine Google reviews in 2026, the practices Google and the Fair Trading Act now treat as off limits, and why honest reviews matter more than ever for both search and AI.
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The local SEO checklist for New Zealand small businesses
A plain-English, do-it-yourself checklist for getting your New Zealand business found locally. Ten practical steps, in priority order, almost all of them free and one-off, plus an honest list of the things that are not worth your time.
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Does my small business really need a website in 2026?
A plain-English answer for New Zealand business owners weighing up the cost of a website. When you genuinely need one, when you can wait, and the free presence you already have whether you build a site or not.
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How to show up in "near me" searches in New Zealand
When someone searches "plumber near me" or "best cafe in Tauranga", three things decide who appears. Here is a plain-English guide to how local search works in New Zealand, what you can actually influence, and where the new AI assistants change the rules.
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Where to list your business online in New Zealand (and what each one actually does)
Google Business Profile, the companies register, Yellow, Finda, NoCowboys, Neighbourly and the new AI layer all do different jobs. Here is an honest map of where to list your NZ business, what each one is actually for, and a sensible order to do them in.
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How to claim your NZ business listing (and what to fix first)
Your business already has a page on List-It, generated from the official register. Claiming it is free and takes a few minutes. Here is exactly how the three verification paths work, and the five things worth fixing the moment you are in.
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What is the NZBN, and why your register listing matters
Every NZ company already has a New Zealand Business Number and a public register record that banks, suppliers and now AI assistants read. Here is what it is and how to make yours work for you.
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How to get your business recommended by ChatGPT in New Zealand
When someone asks ChatGPT or Gemini for the best plumber, cafe or builder in town, somebody gets named. A plain-English guide to how AI picks its answers, and the practical steps a Kiwi business can take to be in them.
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AI visibility vs SEO: what is different for NZ businesses
SEO gets you found on Google. AI visibility decides whether ChatGPT, Claude, Gemini or Perplexity name you when someone asks for a recommendation. Here is how the two overlap, where they differ, and what a Kiwi business should actually do about it.
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