Dead business websites in Hawke's Bay (2026)

A dated snapshot. Live numbers for every region recompute daily on the NZ AI-Findability Index. This page records what we found on the date above.

Of the 2,852 Hawke's Bay business websites we have checked, 608 do not load at all. That is 21.3%, below the national 21.4%, and it ranks Hawke's Bay 5th of 16 regions for dead sites.

This is the Hawke's Bay cut of our national study, which found that 21.4% of New Zealand business websites do not resolve.

Hawke's Bay at a glance

Measure	Hawke's Bay	New Zealand
Business websites checked	2,852	113,181
Did not load at all	21.3%	21.4%
Findable (3 of 4 facts)	63.7%	60.4%
Has a readable phone number	68.2%	66.2%
Describes what it does	57.9%	55.8%
Has a logo	78.4%	78.4%
Links a social profile	47.2%	43.9%

Hawke's Bay ranks 5 of 16 New Zealand regions for findability and 5 of 16 for dead sites, where 1 is the most dead.

What Hawke's Bay is missing most

Hawke's Bay tracks the national picture closely, with no signal more than two points off the country as a whole. In absolute terms the thinnest signal is a link to a social profile, which only 47.2% of sites here carry. None of this is hard to fix. These are facts the business already knows and has simply never put on the page in a form a machine can read.

Trades in Hawke's Bay

Only trades with at least 60 measured websites in Hawke's Bay are shown.

Trade	Sites	Findable
makers and studios	157	71.3%
retail	245	68.2%
trades and services	738	67.5%
food producers	96	56.3%
web, SEO and marketing firms	168	56.5%
professional services	460	58%

In Hawke's Bay, makers and studios lead on 71.3% and food producers trail on 56.3%.

Towns in Hawke's Bay

Towns with at least 150 measured businesses, most findable first.

Town	Businesses	Findable
Hastings	925	64.9%
Havelock North	441	64.2%
Napier	1,328	64%

Hastings leads Hawke's Bay on 64.9%; Napier sits at 64%.

Check a Hawke's Bay business

Any business here can see its own result in about ten seconds, free, no signup, at list-it.nz. You get the four facts, what the AI engines currently say about it, and which businesses they name instead.

Method

Every business on the New Zealand companies register is in our database, from the September 2026 NZBN snapshot. Where the register records a website we fetch it and look for four facts in the page itself: a description, a dialable phone number, a logo and a link to a social profile. Three of four is the pass mark. We count nothing List-It has added or generated. A site that does not resolve scores zero and counts as not findable.

Using these figures? Cite "List-It NZ AI-Findability Index, list-it.nz/findability" with your access date. Want a cut we have not published, a single town or a specific trade in Hawke's Bay? Email info@list-it.nz and we will run it.