← All guides · 15 September 2026

Whanganui River valley New Zealand, the region where Manawatū-Whanganui businesses are measured in the NZ AI-Findability Index

Dead business websites in Manawatū-Whanganui (2026)

A dated snapshot. Live numbers for every region recompute daily on the NZ AI-Findability Index. This page records what we found on the date above.

Of the 2,732 Manawatū-Whanganui business websites we have checked, 573 do not load at all. That is 21.0%, below the national 21.4%, and it ranks Manawatū-Whanganui 8th of 16 regions for dead sites.

This is the Manawatū-Whanganui cut of our national study, which found that 21.4% of New Zealand business websites do not resolve.

Manawatū-Whanganui at a glance

MeasureManawatū-WhanganuiNew Zealand
Business websites checked2,732113,181
Did not load at all21.0%21.4%
Findable (3 of 4 facts)61.2%60.4%
Has a readable phone number67.9%66.2%
Describes what it does54.8%55.8%
Has a logo78.7%78.4%
Links a social profile43.3%43.9%

Manawatū-Whanganui ranks 12 of 16 New Zealand regions for findability and 8 of 16 for dead sites, where 1 is the most dead.

What Manawatū-Whanganui is missing most

Manawatū-Whanganui tracks the national picture closely, with no signal more than two points off the country as a whole. In absolute terms the thinnest signal is a link to a social profile, which only 43.3% of sites here carry. None of this is hard to fix. These are facts the business already knows and has simply never put on the page in a form a machine can read.

Trades in Manawatū-Whanganui

Only trades with at least 60 measured websites in Manawatū-Whanganui are shown.

TradeSitesFindable
accommodation6771.6%
trades and services69768.4%
food producers6266.1%
web, SEO and marketing firms15740.8%
activities and tourism7454.1%
businesses filed as "other"38155.9%

In Manawatū-Whanganui, accommodation lead on 71.6% and web, SEO and marketing firms trail on 40.8%.

Towns in Manawatū-Whanganui

Towns with at least 150 measured businesses, most findable first.

TownBusinessesFindable
Whanganui49365.9%
Feilding27161.6%
Levin31161.4%
Palmerston North1,34759.8%

Whanganui leads Manawatū-Whanganui on 65.9%; Palmerston North sits at 59.8%.

Check a Manawatū-Whanganui business

Any business here can see its own result in about ten seconds, free, no signup, at list-it.nz. You get the four facts, what the AI engines currently say about it, and which businesses they name instead.

Method

Every business on the New Zealand companies register is in our database, from the September 2026 NZBN snapshot. Where the register records a website we fetch it and look for four facts in the page itself: a description, a dialable phone number, a logo and a link to a social profile. Three of four is the pass mark. We count nothing List-It has added or generated. A site that does not resolve scores zero and counts as not findable.

Using these figures? Cite "List-It NZ AI-Findability Index, list-it.nz/findability" with your access date. Want a cut we have not published, a single town or a specific trade in Manawatū-Whanganui? Email info@list-it.nz and we will run it.

Related: the national study and the NZ business website gap by region.

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