Dead business websites in Manawatū-Whanganui (2026)
A dated snapshot. Live numbers for every region recompute daily on the NZ AI-Findability Index. This page records what we found on the date above.
Of the 2,732 Manawatū-Whanganui business websites we have checked, 573 do not load at all. That is 21.0%, below the national 21.4%, and it ranks Manawatū-Whanganui 8th of 16 regions for dead sites.
This is the Manawatū-Whanganui cut of our national study, which found that 21.4% of New Zealand business websites do not resolve.
Manawatū-Whanganui at a glance
| Measure | Manawatū-Whanganui | New Zealand |
|---|---|---|
| Business websites checked | 2,732 | 113,181 |
| Did not load at all | 21.0% | 21.4% |
| Findable (3 of 4 facts) | 61.2% | 60.4% |
| Has a readable phone number | 67.9% | 66.2% |
| Describes what it does | 54.8% | 55.8% |
| Has a logo | 78.7% | 78.4% |
| Links a social profile | 43.3% | 43.9% |
Manawatū-Whanganui ranks 12 of 16 New Zealand regions for findability and 8 of 16 for dead sites, where 1 is the most dead.
What Manawatū-Whanganui is missing most
Manawatū-Whanganui tracks the national picture closely, with no signal more than two points off the country as a whole. In absolute terms the thinnest signal is a link to a social profile, which only 43.3% of sites here carry. None of this is hard to fix. These are facts the business already knows and has simply never put on the page in a form a machine can read.
Trades in Manawatū-Whanganui
Only trades with at least 60 measured websites in Manawatū-Whanganui are shown.
| Trade | Sites | Findable |
|---|---|---|
| accommodation | 67 | 71.6% |
| trades and services | 697 | 68.4% |
| food producers | 62 | 66.1% |
| web, SEO and marketing firms | 157 | 40.8% |
| activities and tourism | 74 | 54.1% |
| businesses filed as "other" | 381 | 55.9% |
In Manawatū-Whanganui, accommodation lead on 71.6% and web, SEO and marketing firms trail on 40.8%.
Towns in Manawatū-Whanganui
Towns with at least 150 measured businesses, most findable first.
| Town | Businesses | Findable |
|---|---|---|
| Whanganui | 493 | 65.9% |
| Feilding | 271 | 61.6% |
| Levin | 311 | 61.4% |
| Palmerston North | 1,347 | 59.8% |
Whanganui leads Manawatū-Whanganui on 65.9%; Palmerston North sits at 59.8%.
Check a Manawatū-Whanganui business
Any business here can see its own result in about ten seconds, free, no signup, at list-it.nz. You get the four facts, what the AI engines currently say about it, and which businesses they name instead.
Method
Every business on the New Zealand companies register is in our database, from the September 2026 NZBN snapshot. Where the register records a website we fetch it and look for four facts in the page itself: a description, a dialable phone number, a logo and a link to a social profile. Three of four is the pass mark. We count nothing List-It has added or generated. A site that does not resolve scores zero and counts as not findable.
Using these figures? Cite "List-It NZ AI-Findability Index, list-it.nz/findability" with your access date. Want a cut we have not published, a single town or a specific trade in Manawatū-Whanganui? Email info@list-it.nz and we will run it.
Related: the national study and the NZ business website gap by region.
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