Dead business websites in Marlborough (2026)

A dated snapshot. Live numbers for every region recompute daily on the NZ AI-Findability Index. This page records what we found on the date above.

Of the 701 Marlborough business websites we have checked, 129 do not load at all. That is 18.4%, below the national 21.4%, and it ranks Marlborough 15th of 16 regions for dead sites.

A note on size before anything else: Marlborough is a small region and we have 701 measured sites here. That is enough to be indicative and not enough to be precise. Treat single-point differences here as noise.

This is the Marlborough cut of our national study, which found that 21.4% of New Zealand business websites do not resolve.

Marlborough at a glance

Measure	Marlborough	New Zealand
Business websites checked	701	113,181
Did not load at all	18.4%	21.4%
Findable (3 of 4 facts)	64.2%	60.4%
Has a readable phone number	69%	66.2%
Describes what it does	59.1%	55.8%
Has a logo	81%	78.4%
Links a social profile	46.6%	43.9%

Marlborough ranks 4 of 16 New Zealand regions for findability and 15 of 16 for dead sites, where 1 is the most dead.

What Marlborough is missing most

Marlborough is actually ahead of the country on every one of the four facts. Its narrowest margin is a logo, at 81% here against 78.4% nationally. In absolute terms the thinnest signal is a link to a social profile, which only 46.6% of sites here carry. None of this is hard to fix. These are facts the business already knows and has simply never put on the page in a form a machine can read.

Trades in Marlborough

Only trades with at least 60 measured websites in Marlborough are shown.

Trade	Sites	Findable
makers and studios	65	75.4%
trades and services	177	67.8%
professional services	108	62%
businesses filed as "other"	90	57.8%

In Marlborough, makers and studios lead on 75.4% and businesses filed as "other" trail on 57.8%.

Towns in Marlborough

Only one Marlborough town clears our 150-business reporting threshold: Blenheim, at 66.1% findable across 613 businesses. The rest of the region is measured, but no other single town has enough businesses with a website for a number worth printing.

Check a Marlborough business

Any business here can see its own result in about ten seconds, free, no signup, at list-it.nz. You get the four facts, what the AI engines currently say about it, and which businesses they name instead.

Method

Every business on the New Zealand companies register is in our database, from the September 2026 NZBN snapshot. Where the register records a website we fetch it and look for four facts in the page itself: a description, a dialable phone number, a logo and a link to a social profile. Three of four is the pass mark. We count nothing List-It has added or generated. A site that does not resolve scores zero and counts as not findable.

Using these figures? Cite "List-It NZ AI-Findability Index, list-it.nz/findability" with your access date. Want a cut we have not published, a single town or a specific trade in Marlborough? Email info@list-it.nz and we will run it.