Dead business websites in Nelson (2026)

A dated snapshot. Live numbers for every region recompute daily on the NZ AI-Findability Index. This page records what we found on the date above.

Of the 1,582 Nelson business websites we have checked, 315 do not load at all. That is 19.9%, below the national 21.4%, and it ranks Nelson 14th of 16 regions for dead sites.

This is the Nelson cut of our national study, which found that 21.4% of New Zealand business websites do not resolve.

Nelson at a glance

Measure	Nelson	New Zealand
Business websites checked	1,582	113,181
Did not load at all	19.9%	21.4%
Findable (3 of 4 facts)	63.3%	60.4%
Has a readable phone number	70%	66.2%
Describes what it does	57.5%	55.8%
Has a logo	80%	78.4%
Links a social profile	46.3%	43.9%

Nelson ranks 7 of 16 New Zealand regions for findability and 14 of 16 for dead sites, where 1 is the most dead.

What Nelson is missing most

Nelson tracks the national picture closely, with no signal more than two points off the country as a whole. In absolute terms the thinnest signal is a link to a social profile, which only 46.3% of sites here carry. None of this is hard to fix. These are facts the business already knows and has simply never put on the page in a form a machine can read.

Trades in Nelson

Only trades with at least 60 measured websites in Nelson are shown.

Trade	Sites	Findable
makers and studios	76	69.7%
retail	121	69.4%
automotive	67	68.7%
web, SEO and marketing firms	107	43%
businesses filed as "other"	245	53.9%
professional services	274	63.1%

In Nelson, makers and studios lead on 69.7% and web, SEO and marketing firms trail on 43%.

Towns in Nelson

Only one Nelson town clears our 150-business reporting threshold: Nelson City, at 63.3% findable across 1,582 businesses. The rest of the region is measured, but no other single town has enough businesses with a website for a number worth printing.

Check a Nelson business

Any business here can see its own result in about ten seconds, free, no signup, at list-it.nz. You get the four facts, what the AI engines currently say about it, and which businesses they name instead.

Method

Every business on the New Zealand companies register is in our database, from the September 2026 NZBN snapshot. Where the register records a website we fetch it and look for four facts in the page itself: a description, a dialable phone number, a logo and a link to a social profile. Three of four is the pass mark. We count nothing List-It has added or generated. A site that does not resolve scores zero and counts as not findable.

Using these figures? Cite "List-It NZ AI-Findability Index, list-it.nz/findability" with your access date. Want a cut we have not published, a single town or a specific trade in Nelson? Email info@list-it.nz and we will run it.