Dead business websites in Northland (2026)

A dated snapshot. Live numbers for every region recompute daily on the NZ AI-Findability Index. This page records what we found on the date above.

Of the 2,420 Northland business websites we have checked, 500 do not load at all. That is 20.7%, below the national 21.4%, and it ranks Northland 11th of 16 regions for dead sites.

This is the Northland cut of our national study, which found that 21.4% of New Zealand business websites do not resolve.

Northland at a glance

Measure	Northland	New Zealand
Business websites checked	2,420	113,181
Did not load at all	20.7%	21.4%
Findable (3 of 4 facts)	64.8%	60.4%
Has a readable phone number	69.5%	66.2%
Describes what it does	59.3%	55.8%
Has a logo	79.1%	78.4%
Links a social profile	44.4%	43.9%

Northland ranks 2 of 16 New Zealand regions for findability and 11 of 16 for dead sites, where 1 is the most dead.

What Northland is missing most

Northland tracks the national picture closely, with no signal more than two points off the country as a whole. In absolute terms the thinnest signal is a link to a social profile, which only 44.4% of sites here carry. None of this is hard to fix. These are facts the business already knows and has simply never put on the page in a form a machine can read.

Trades in Northland

Only trades with at least 60 measured websites in Northland are shown.

Trade	Sites	Findable
food producers	61	72.1%
trades and services	716	68%
health and beauty	179	67%
web, SEO and marketing firms	107	50.5%
activities and tourism	69	59.4%
retail	201	61.7%

In Northland, food producers lead on 72.1% and web, SEO and marketing firms trail on 50.5%.

Towns in Northland

Only one Northland town clears our 150-business reporting threshold: Whangarei, at 66.6% findable across 1,553 businesses. The rest of the region is measured, but no other single town has enough businesses with a website for a number worth printing.

Check a Northland business

Any business here can see its own result in about ten seconds, free, no signup, at list-it.nz. You get the four facts, what the AI engines currently say about it, and which businesses they name instead.

Method

Every business on the New Zealand companies register is in our database, from the September 2026 NZBN snapshot. Where the register records a website we fetch it and look for four facts in the page itself: a description, a dialable phone number, a logo and a link to a social profile. Three of four is the pass mark. We count nothing List-It has added or generated. A site that does not resolve scores zero and counts as not findable.

Using these figures? Cite "List-It NZ AI-Findability Index, list-it.nz/findability" with your access date. Want a cut we have not published, a single town or a specific trade in Northland? Email info@list-it.nz and we will run it.