← All guides · 15 September 2026

Mount Taranaki maunga New Plymouth New Zealand, the region where Taranaki businesses are measured in the NZ AI-Findability Index

Dead business websites in Taranaki (2026)

A dated snapshot. Live numbers for every region recompute daily on the NZ AI-Findability Index. This page records what we found on the date above.

Of the 1,822 Taranaki business websites we have checked, 390 do not load at all. That is 21.4%, below the national 21.4%, and it ranks Taranaki 4th of 16 regions for dead sites.

This is the Taranaki cut of our national study, which found that 21.4% of New Zealand business websites do not resolve.

Taranaki at a glance

MeasureTaranakiNew Zealand
Business websites checked1,822113,181
Did not load at all21.4%21.4%
Findable (3 of 4 facts)64.5%60.4%
Has a readable phone number67.5%66.2%
Describes what it does58.5%55.8%
Has a logo78.4%78.4%
Links a social profile47.7%43.9%

Taranaki ranks 3 of 16 New Zealand regions for findability and 4 of 16 for dead sites, where 1 is the most dead.

What Taranaki is missing most

Taranaki tracks the national picture closely, with no signal more than two points off the country as a whole. In absolute terms the thinnest signal is a link to a social profile, which only 47.7% of sites here carry. None of this is hard to fix. These are facts the business already knows and has simply never put on the page in a form a machine can read.

Trades in Taranaki

Only trades with at least 60 measured websites in Taranaki are shown.

TradeSitesFindable
trades and services48872.5%
makers and studios10869.4%
cafes and eating places7568%
web, SEO and marketing firms10453.8%
businesses filed as "other"24154.8%
retail16858.9%

In Taranaki, trades and services lead on 72.5% and web, SEO and marketing firms trail on 53.8%.

Towns in Taranaki

Only one Taranaki town clears our 150-business reporting threshold: Hawera, at 70.7% findable across 157 businesses. The rest of the region is measured, but no other single town has enough businesses with a website for a number worth printing.

Check a Taranaki business

Any business here can see its own result in about ten seconds, free, no signup, at list-it.nz. You get the four facts, what the AI engines currently say about it, and which businesses they name instead.

Method

Every business on the New Zealand companies register is in our database, from the September 2026 NZBN snapshot. Where the register records a website we fetch it and look for four facts in the page itself: a description, a dialable phone number, a logo and a link to a social profile. Three of four is the pass mark. We count nothing List-It has added or generated. A site that does not resolve scores zero and counts as not findable.

Using these figures? Cite "List-It NZ AI-Findability Index, list-it.nz/findability" with your access date. Want a cut we have not published, a single town or a specific trade in Taranaki? Email info@list-it.nz and we will run it.

Related: the national study and the NZ business website gap by region.

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