Dead business websites in Waikato (2026)

A dated snapshot. Live numbers for every region recompute daily on the NZ AI-Findability Index. This page records what we found on the date above.

Of the 9,088 Waikato business websites we have checked, 1,971 do not load at all. That is 21.7%, above the national 21.4%, and it ranks Waikato 3rd of 16 regions for dead sites.

This is the Waikato cut of our national study, which found that 21.4% of New Zealand business websites do not resolve.

Waikato at a glance

Measure	Waikato	New Zealand
Business websites checked	9,088	113,181
Did not load at all	21.7%	21.4%
Findable (3 of 4 facts)	62.1%	60.4%
Has a readable phone number	66.7%	66.2%
Describes what it does	57.3%	55.8%
Has a logo	78.1%	78.4%
Links a social profile	44.9%	43.9%

Waikato ranks 9 of 16 New Zealand regions for findability and 3 of 16 for dead sites, where 1 is the most dead.

What Waikato is missing most

Waikato tracks the national picture closely, with no signal more than two points off the country as a whole. In absolute terms the thinnest signal is a link to a social profile, which only 44.9% of sites here carry. None of this is hard to fix. These are facts the business already knows and has simply never put on the page in a form a machine can read.

Trades in Waikato

Only trades with at least 60 measured websites in Waikato are shown.

Trade	Sites	Findable
accommodation	191	69.6%
cafes and eating places	311	67.8%
health and beauty	627	66.8%
web, SEO and marketing firms	533	49.2%
food producers	146	50%
businesses filed as "other"	1,252	58.3%

In Waikato, accommodation lead on 69.6% and web, SEO and marketing firms trail on 49.2%.

Towns in Waikato

Towns with at least 150 measured businesses, most findable first.

Town	Businesses	Findable
Raglan	256	67.2%
Cambridge	807	66.3%
Taupo	935	66%
Hamilton	4,526	61.8%
Morrinsville	199	60.8%
Whitianga	262	60.3%
Te Awamutu	370	59.2%
Matamata	209	58.4%
Thames	204	53.4%

Raglan leads Waikato on 67.2%; Thames sits at 53.4%.

Check a Waikato business

Any business here can see its own result in about ten seconds, free, no signup, at list-it.nz. You get the four facts, what the AI engines currently say about it, and which businesses they name instead.

Method

Every business on the New Zealand companies register is in our database, from the September 2026 NZBN snapshot. Where the register records a website we fetch it and look for four facts in the page itself: a description, a dialable phone number, a logo and a link to a social profile. Three of four is the pass mark. We count nothing List-It has added or generated. A site that does not resolve scores zero and counts as not findable.

Using these figures? Cite "List-It NZ AI-Findability Index, list-it.nz/findability" with your access date. Want a cut we have not published, a single town or a specific trade in Waikato? Email info@list-it.nz and we will run it.