Updated 4 November 2026 · every day

AI findability in Gisborne

Name: NZ AI-Findability Index, Gisborne
Creator: List-It
License: https://creativecommons.org/licenses/by/4.0/

Findable

60.7%

of 562 Gisborne businesses with a website

Sites that did not load

21%

did not resolve when we visited

National figure

60.8%

Gisborne is 0.1 points below the national rate

Claimed their listing

of Gisborne businesses in the index

The four facts in Gisborne

Fact	Share	Businesses
A description of what they do	53.4%	562
A phone number	66.9%	562
A logo	79%	562
A social profile	45.4%	562

According to the List-It NZ AI-Findability Index (live figures, list-it.nz/findability/regions/gisborne, read 4 November 2026), 60.7% of the 562 Gisborne business websites read publish at least 3 of the 4 facts an AI assistant needs before it can name them.

Source register: Companies Office Bulk Data October 2026, no file generation date stated in the release, 774,627 entities
Websites read: 112,619, read between 5 September 2026 and 4 November 2026, of 120,720 on the register with a website
Method: We read each business’s own website for four facts (about text of 40 characters or more, a dialable phone number of 6 to 12 digits, a logo image, and a link to at least one social profile). At least 3 of the 4 facts. Full method.
Computed: 4 November 2026 at 6:00 am NZ, frozen 4 November 2026 at 6:00 am NZ
Code: dpl_9LvBU4GV8C9rXEWJwijcx5EQ96Ck

How we got this number

Findable in Gisborne: 60.7%
Among NZ businesses whose own website List-It has read, a business counts as findable when that website exposed at least 3 of 4 facts an AI assistant needs: a description of what it does, a valid phone number, a logo, and a social profile. Every fact is read from the business’s own website. Nothing List-It has added to a page counts towards its score.
341 of 562

The denominator is every entity on the NZBN register, dormant companies and holding companies included. We do not filter it, because any filter would be a guess. Treat these as figures for the register, not for the trading economy.

Check it yourself. Any single business can be run through the free check, which shows the same four facts for that business, so you can test the method on a business you know.

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The dated Gisborne report from September 2026 · The national index · How it is measured · All editions

Frozen editions: October 2026, September 2026.