Updated 5 November 2026 · every day

AI findability: Web, SEO & Marketing

Name: NZ AI-Findability Index, Web, SEO & Marketing
Creator: List-It
License: https://creativecommons.org/licenses/by/4.0/

Findable

49.4%

of 8,772 NZ web, seo & marketing businesses with a website

National figure, all trades

60.8%

Web, SEO & Marketing is 11.4 points below it

Sites that did not load

23.8%

did not resolve when we visited

The four facts

Fact	Share	Businesses
A description of what they do	52%	8,772
A phone number	53%	8,772
A logo	76.2%	8,772
A social profile	36.5%	8,772

According to the List-It NZ AI-Findability Index (live figures, list-it.nz/findability/trades/web-seo-marketing, read 5 November 2026), 49.4% of the 8,772 New Zealand web, seo & marketing business websites read publish at least 3 of the 4 facts an AI assistant needs before it can name them.

Source register: Companies Office Bulk Data October 2026, no file generation date stated in the release, 774,627 entities
Websites read: 112,619, read between 5 September 2026 and 5 November 2026, of 120,720 on the register with a website
Method: We read each business’s own website for four facts (about text of 40 characters or more, a dialable phone number of 6 to 12 digits, a logo image, and a link to at least one social profile). At least 3 of the 4 facts. Full method.
Computed: 5 November 2026 at 6:00 am NZ, frozen 5 November 2026 at 6:00 am NZ
Code: dpl_9LvBU4GV8C9rXEWJwijcx5EQ96Ck

How we got this number

Findable, web, seo & marketing: 49.4%
Among NZ businesses whose own website List-It has read, a business counts as findable when that website exposed at least 3 of 4 facts an AI assistant needs: a description of what it does, a valid phone number, a logo, and a social profile. Every fact is read from the business’s own website. Nothing List-It has added to a page counts towards its score.
4,333 of 8,772

The denominator is every entity on the NZBN register, dormant companies and holding companies included. We do not filter it, because any filter would be a guess. Treat these as figures for the register, not for the trading economy.

Check it yourself. Any single business can be run through the free check, which shows the same four facts for that business, so you can test the method on a business you know.

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The national index · How it is measured · Browse Web, SEO & Marketing on List-It · All editions

Frozen editions: October 2026, September 2026.