Dead business websites in Auckland (2026)

A dated snapshot. Live numbers for every region recompute daily on the NZ AI-Findability Index. This page records what we found on the date above.

Auckland has the highest share of dead business websites in New Zealand. Of the 51,486 Auckland business websites we have checked, 11,332 do not load at all. That is 22.0%, against a national 21.4%.

This is the Auckland cut of our national study, which found that 21.4% of New Zealand business websites do not resolve.

Auckland at a glance

Measure	Auckland	New Zealand
Business websites checked	51,486	113,181
Did not load at all	22.0%	21.4%
Findable (3 of 4 facts)	58.5%	60.4%
Has a readable phone number	65%	66.2%
Describes what it does	54.2%	55.8%
Has a logo	77.7%	78.4%
Links a social profile	42.5%	43.9%

Auckland ranks 15 of 16 New Zealand regions for findability and 1 of 16 for dead sites, where 1 is the most dead.

What Auckland is missing most

Auckland tracks the national picture closely, with no signal more than two points off the country as a whole. In absolute terms the thinnest signal is a link to a social profile, which only 42.5% of sites here carry. None of this is hard to fix. These are facts the business already knows and has simply never put on the page in a form a machine can read.

Trades in Auckland

Only trades with at least 60 measured websites in Auckland are shown.

Trade	Sites	Findable
veterinary practices	151	71.5%
health and beauty	3,603	68.1%
education and training	989	65.3%
web, SEO and marketing firms	4,493	49.2%
businesses filed as "other"	7,966	56.2%
retail	4,949	57.3%

In Auckland, veterinary practices lead on 71.5% and web, SEO and marketing firms trail on 49.2%.

Towns in Auckland

Towns with at least 150 measured businesses, most findable first.

Town	Businesses	Findable
Takapuna	970	67%
Albany	919	66.1%
Newmarket	1,144	65.4%
Helensville	195	65.1%
Ponsonby	774	64%
East Tamaki	1,171	63.8%
Ellerslie	600	63.7%
Manukau	321	63.6%
Warkworth	580	63.4%
Parnell	1,076	63.4%
Grey Lynn	884	63.1%
Silverdale	635	62.5%

Takapuna leads Auckland on 67%; Mt Roskill sits at 49.1%.

Check a Auckland business

Any business here can see its own result in about ten seconds, free, no signup, at list-it.nz. You get the four facts, what the AI engines currently say about it, and which businesses they name instead.

Method

Every business on the New Zealand companies register is in our database, from the September 2026 NZBN snapshot. Where the register records a website we fetch it and look for four facts in the page itself: a description, a dialable phone number, a logo and a link to a social profile. Three of four is the pass mark. We count nothing List-It has added or generated. A site that does not resolve scores zero and counts as not findable.

Using these figures? Cite "List-It NZ AI-Findability Index, list-it.nz/findability" with your access date. Want a cut we have not published, a single town or a specific trade in Auckland? Email info@list-it.nz and we will run it.