Updated 5 November 2026 · every day

AI findability in Auckland

Findable
58.9%
of 51,299 Auckland businesses with a website
Sites that did not load
21.9%
did not resolve when we visited
National figure
60.8%
Auckland is 1.9 points below the national rate
Claimed their listing
0.1%
of Auckland businesses in the index

The four facts in Auckland

FactShareBusinesses
A description of what they do54.5%51,299
A phone number65.2%51,299
A logo78.1%51,299
A social profile42.7%51,299

According to the List-It NZ AI-Findability Index (live figures, list-it.nz/findability/regions/auckland, read 5 November 2026), 58.9% of the 51,299 Auckland business websites read publish at least 3 of the 4 facts an AI assistant needs before it can name them.

Source register
Companies Office Bulk Data October 2026, no file generation date stated in the release, 774,627 entities
Websites read
112,619, read between 5 September 2026 and 5 November 2026, of 120,720 on the register with a website
Method
We read each business’s own website for four facts (about text of 40 characters or more, a dialable phone number of 6 to 12 digits, a logo image, and a link to at least one social profile). At least 3 of the 4 facts. Full method.
Computed
5 November 2026 at 6:00 am NZ, frozen 5 November 2026 at 6:00 am NZ
Code
dpl_9LvBU4GV8C9rXEWJwijcx5EQ96Ck
How we got this number

Findable in Auckland: 58.9%
Among NZ businesses whose own website List-It has read, a business counts as findable when that website exposed at least 3 of 4 facts an AI assistant needs: a description of what it does, a valid phone number, a logo, and a social profile. Every fact is read from the business’s own website. Nothing List-It has added to a page counts towards its score.
30,215 of 51,299

The denominator is every entity on the NZBN register, dormant companies and holding companies included. We do not filter it, because any filter would be a guess. Treat these as figures for the register, not for the trading economy.

Check it yourself. Any single business can be run through the free check, which shows the same four facts for that business, so you can test the method on a business you know.

Auckland towns

Towns with at least 150 businesses with a website.

Most findable
Takapuna66.8% · 965
Newmarket66.2% · 1,142
Helensville66% · 194
Albany65.4% · 916
Manukau64.5% · 321
East Tamaki64.3% · 1,167
Ponsonby64.1% · 772
Grey Lynn63.9% · 883
Ellerslie63.8% · 597
Warkworth63.1% · 580
Least findable
Botany49.2% · 195
Mt Roskill49.4% · 551
Browns Bay50.9% · 391
Glenfield52% · 381
Mangere52% · 587
Pakuranga52.1% · 219
Remuera52.4% · 1,047
Mt Albert54.4% · 496
Howick55.1% · 361
Whangaparaoa55.8% · 843

Is your Auckland business one of the findable ones?

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The dated Auckland report from September 2026 · The national index · How it is measured · All editions

Frozen editions: October 2026, September 2026.