Dead business websites in Otago (2026)

A dated snapshot. Live numbers for every region recompute daily on the NZ AI-Findability Index. This page records what we found on the date above.

Of the 5,274 Otago business websites we have checked, 1,088 do not load at all. That is 20.6%, below the national 21.4%, and it ranks Otago 12th of 16 regions for dead sites.

This is the Otago cut of our national study, which found that 21.4% of New Zealand business websites do not resolve.

Otago at a glance

Measure	Otago	New Zealand
Business websites checked	5,274	113,181
Did not load at all	20.6%	21.4%
Findable (3 of 4 facts)	62.9%	60.4%
Has a readable phone number	67%	66.2%
Describes what it does	58.8%	55.8%
Has a logo	79.1%	78.4%
Links a social profile	46.1%	43.9%

Otago ranks 8 of 16 New Zealand regions for findability and 12 of 16 for dead sites, where 1 is the most dead.

What Otago is missing most

Otago tracks the national picture closely, with no signal more than two points off the country as a whole. In absolute terms the thinnest signal is a link to a social profile, which only 46.1% of sites here carry. None of this is hard to fix. These are facts the business already knows and has simply never put on the page in a form a machine can read.

Trades in Otago

Only trades with at least 60 measured websites in Otago are shown.

Trade	Sites	Findable
health and beauty	412	71.4%
automotive	171	69%
activities and tourism	268	67.9%
businesses filed as "other"	613	51.7%
web, SEO and marketing firms	326	54.6%
accommodation	168	60.7%

In Otago, health and beauty lead on 71.4% and businesses filed as "other" trail on 51.7%.

Towns in Otago

Towns with at least 150 measured businesses, most findable first.

Town	Businesses	Findable
Queenstown	1,459	66.1%
Cromwell	305	64.9%
Wanaka	885	64%
Alexandra	262	63%
Dunedin	1,881	61.3%
Oamaru	193	58%
Mosgiel	207	55.1%

Queenstown leads Otago on 66.1%; Mosgiel sits at 55.1%.

Check a Otago business

Any business here can see its own result in about ten seconds, free, no signup, at list-it.nz. You get the four facts, what the AI engines currently say about it, and which businesses they name instead.

Method

Every business on the New Zealand companies register is in our database, from the September 2026 NZBN snapshot. Where the register records a website we fetch it and look for four facts in the page itself: a description, a dialable phone number, a logo and a link to a social profile. Three of four is the pass mark. We count nothing List-It has added or generated. A site that does not resolve scores zero and counts as not findable.

Using these figures? Cite "List-It NZ AI-Findability Index, list-it.nz/findability" with your access date. Want a cut we have not published, a single town or a specific trade in Otago? Email info@list-it.nz and we will run it.