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Updated 5 November 2026 · every day

AI findability in Otago

Findable
62.9%
of 5,280 Otago businesses with a website
Sites that did not load
21.1%
did not resolve when we visited
National figure
60.8%
Otago is 2.1 points above the national rate
Claimed their listing
0.2%
of Otago businesses in the index

The four facts in Otago

FactShareBusinesses
A description of what they do58.8%5,280
A phone number66.9%5,280
A logo78.9%5,280
A social profile46.1%5,280

According to the List-It NZ AI-Findability Index (live figures, list-it.nz/findability/regions/otago, read 5 November 2026), 62.9% of the 5,280 Otago business websites read publish at least 3 of the 4 facts an AI assistant needs before it can name them.

Source register
Companies Office Bulk Data October 2026, no file generation date stated in the release, 774,627 entities
Websites read
112,619, read between 5 September 2026 and 5 November 2026, of 120,720 on the register with a website
Method
We read each business’s own website for four facts (about text of 40 characters or more, a dialable phone number of 6 to 12 digits, a logo image, and a link to at least one social profile). At least 3 of the 4 facts. Full method.
Computed
5 November 2026 at 6:00 am NZ, frozen 5 November 2026 at 6:00 am NZ
Code
dpl_9LvBU4GV8C9rXEWJwijcx5EQ96Ck
How we got this number

Findable in Otago: 62.9%
Among NZ businesses whose own website List-It has read, a business counts as findable when that website exposed at least 3 of 4 facts an AI assistant needs: a description of what it does, a valid phone number, a logo, and a social profile. Every fact is read from the business’s own website. Nothing List-It has added to a page counts towards its score.
3,321 of 5,280

The denominator is every entity on the NZBN register, dormant companies and holding companies included. We do not filter it, because any filter would be a guess. Treat these as figures for the register, not for the trading economy.

Check it yourself. Any single business can be run through the free check, which shows the same four facts for that business, so you can test the method on a business you know.

Otago towns

Towns with at least 150 businesses with a website.

Most findable
Queenstown65.7% · 1,469
Cromwell65.5% · 304
Wanaka63.5% · 888
Alexandra63.3% · 251
Dunedin61.5% · 1,872
Oamaru58.5% · 193
Mosgiel55.7% · 203
Least findable
Mosgiel55.7% · 203
Oamaru58.5% · 193
Dunedin61.5% · 1,872
Alexandra63.3% · 251
Wanaka63.5% · 888
Cromwell65.5% · 304
Queenstown65.7% · 1,469

Is your Otago business one of the findable ones?

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The dated Otago report from September 2026 · The national index · How it is measured · All editions

Frozen editions: October 2026, September 2026.