Dead business websites in Wellington (2026)

A dated snapshot. Live numbers for every region recompute daily on the NZ AI-Findability Index. This page records what we found on the date above.

Of the 12,551 Wellington business websites we have checked, 2,649 do not load at all. That is 21.1%, below the national 21.4%, and it ranks Wellington 7th of 16 regions for dead sites.

This is the Wellington cut of our national study, which found that 21.4% of New Zealand business websites do not resolve.

Wellington at a glance

Measure	Wellington	New Zealand
Business websites checked	12,551	113,181
Did not load at all	21.1%	21.4%
Findable (3 of 4 facts)	59.6%	60.4%
Has a readable phone number	64.9%	66.2%
Describes what it does	55.3%	55.8%
Has a logo	78.7%	78.4%
Links a social profile	43.7%	43.9%

Wellington ranks 14 of 16 New Zealand regions for findability and 7 of 16 for dead sites, where 1 is the most dead.

What Wellington is missing most

Wellington tracks the national picture closely, with no signal more than two points off the country as a whole. In absolute terms the thinnest signal is a link to a social profile, which only 43.7% of sites here carry. None of this is hard to fix. These are facts the business already knows and has simply never put on the page in a form a machine can read.

Trades in Wellington

Only trades with at least 60 measured websites in Wellington are shown.

Trade	Sites	Findable
food producers	193	72.5%
accommodation	136	69.1%
trades and services	2,896	64.3%
web, SEO and marketing firms	1,253	47.6%
activities and tourism	315	53.7%
education and training	208	57.2%

In Wellington, food producers lead on 72.5% and web, SEO and marketing firms trail on 47.6%.

Towns in Wellington

Towns with at least 150 measured businesses, most findable first.

Town	Businesses	Findable
Te Aro	420	69.5%
Wellington Central	350	68.6%
Masterton	435	66.2%
Wellington City	2,134	63.3%
Upper Hutt	857	61.7%
Island Bay	152	60.5%
Lower Hutt	2,198	59.1%
Otaki	220	59.1%
Johnsonville	259	58.3%
Porirua	982	58%
Carterton	170	57.6%
Paraparaumu	776	57.6%

Te Aro leads Wellington on 69.5%; Northland Wellington sits at 49.3%.

Check a Wellington business

Any business here can see its own result in about ten seconds, free, no signup, at list-it.nz. You get the four facts, what the AI engines currently say about it, and which businesses they name instead.

Method

Every business on the New Zealand companies register is in our database, from the September 2026 NZBN snapshot. Where the register records a website we fetch it and look for four facts in the page itself: a description, a dialable phone number, a logo and a link to a social profile. Three of four is the pass mark. We count nothing List-It has added or generated. A site that does not resolve scores zero and counts as not findable.

Using these figures? Cite "List-It NZ AI-Findability Index, list-it.nz/findability" with your access date. Want a cut we have not published, a single town or a specific trade in Wellington? Email info@list-it.nz and we will run it.