Updated 4 November 2026 · every day

AI findability in Wellington

Name: NZ AI-Findability Index, Wellington
Creator: List-It
License: https://creativecommons.org/licenses/by/4.0/

Findable

60.2%

of 12,319 Wellington businesses with a website

Sites that did not load

20.7%

did not resolve when we visited

National figure

60.8%

Wellington is 0.6 points below the national rate

Claimed their listing

0.2%

of Wellington businesses in the index

The four facts in Wellington

Fact	Share	Businesses
A description of what they do	55.9%	12,319
A phone number	65.4%	12,319
A logo	79.2%	12,319
A social profile	44%	12,319

According to the List-It NZ AI-Findability Index (live figures, list-it.nz/findability/regions/wellington, read 4 November 2026), 60.2% of the 12,319 Wellington business websites read publish at least 3 of the 4 facts an AI assistant needs before it can name them.

Source register: Companies Office Bulk Data October 2026, no file generation date stated in the release, 774,627 entities
Websites read: 112,619, read between 5 September 2026 and 4 November 2026, of 120,720 on the register with a website
Method: We read each business’s own website for four facts (about text of 40 characters or more, a dialable phone number of 6 to 12 digits, a logo image, and a link to at least one social profile). At least 3 of the 4 facts. Full method.
Computed: 4 November 2026 at 6:00 am NZ, frozen 4 November 2026 at 6:00 am NZ
Code: dpl_9LvBU4GV8C9rXEWJwijcx5EQ96Ck

How we got this number

Findable in Wellington: 60.2%
Among NZ businesses whose own website List-It has read, a business counts as findable when that website exposed at least 3 of 4 facts an AI assistant needs: a description of what it does, a valid phone number, a logo, and a social profile. Every fact is read from the business’s own website. Nothing List-It has added to a page counts towards its score.
7,416 of 12,319

The denominator is every entity on the NZBN register, dormant companies and holding companies included. We do not filter it, because any filter would be a guess. Treat these as figures for the register, not for the trading economy.

Check it yourself. Any single business can be run through the free check, which shows the same four facts for that business, so you can test the method on a business you know.