Updated 20 September 2026 · every day

AI findability in Wellington

Name: NZ AI-Findability Index, Wellington
Creator: List-It
License: https://creativecommons.org/licenses/by/4.0/

Findable

60%

of 12,472 Wellington businesses with a website

Sites that did not load

not yet available

this figure starts from the next daily run

National figure

60.8%

Wellington is 0.8 points below the national rate

Claimed their listing

of Wellington businesses in the index

The four facts in Wellington

Fact	Share	Businesses
A description of what they do	55.7%	12,472
A phone number	65.3%	12,472
A logo	79.2%	12,472
A social profile	44%	12,472

According to the List-It NZ AI-Findability Index (live figures, list-it.nz/findability/regions/wellington, read 20 September 2026), 60% of the 12,472 Wellington business websites read could be confidently recommended by an AI assistant.

Source register: Companies Office Bulk Data September 2026, no file generation date stated in the release, 769,478 entities
Websites read: 112,573, read between 5 September 2026 and 20 September 2026, of 120,669 on the register with a website
Method: We read each business’s own website for four facts (about text of 40 characters or more, a dialable phone number of 6 to 12 digits, a logo image, and a link to at least one social profile). At least 3 of the 4 facts. Full method.
Computed: 20 September 2026 at 5:00 am NZ, frozen 20 September 2026 at 5:00 am NZ
Code: dpl_Bvu6wmmMapu7ocUyyq35hcuyKuS1

How we got this number

Findable in Wellington: 60%
Among NZ businesses whose own website List-It has read, a business counts as findable when that website exposed at least 3 of 4 facts an AI assistant needs: a description of what it does, a valid phone number, a logo, and a social profile. Every fact is read from the business’s own website. Nothing List-It has added to a page counts towards its score.
7,483 of 12,472

The denominator is every entity on the NZBN register, dormant companies and holding companies included. We do not filter it, because any filter would be a guess. Treat these as figures for the register, not for the trading economy.

Check it yourself. Any single business can be run through the free check, which shows the same four facts for that business, so you can test the method on a business you know.